Experience

  1. Product Manager, Corporate Development Group (CDG)

    Tencent
    • Developed and promoted a non-profit carbon neutralization platform TanLIVE to support the net zero emissions goal in 2040.
    • Attended meetings and summits to trade resources with global and national sustainability departments, including UNESCO, the Hunan Provincial Department of Ecology and Environment, and China Petroleum and Chemical Industry Federation.

  2. Advertising, Overseas Business Department

    iQIYI
    • Conducted influencer marketing to drive user generation and content promotion.
    • Reviewed over 1,000 advertising videos in more than 8 languages, ensuring compliance with regional policies and ad effectiveness.

  3. Integrated Marketing Communications, JD Home Appliances

    JD
    • Plotted the “Super 5”, “double 11” sales event, picked out actors for the Television Commercial and utilized the final shooting clip.
    • Delivered marketing research through mass data platforms and social media platforms to nail down its final brand spokesperson, which helped JD win 4 times its usual engagement and double its followers on Weibo.

  4. Content Operation, WeChat

    Tencent
    • Edited more than 150 short videos independently (mainly entertainment and sports videos), with highlight video exceeding 20k likes.
    • Hosted creative video planning and audited approximately 1,000 videos in terms of scene composition and lens language.

  5. PSA Advertising, Ocean Engine

    Bytedance
    • Edited more than 100 advertisements for an environmental conservation organization, with the cost minimizing to $0.1 per new user.
    • Distributed over 200 advertising plans through the Ocean Engine platform and optimized them according to CPC and CPM performance.

  6. "Stand to the End" entertainment show & news center

    Jiangsu Broadcasting Corporation
    • Studied the language norms and taboos in radio and television, and independently formed 100 formal game questions.
    • Interviewed nearly 50 applicants with the director to select the final candidate.
    • Edited more than 100 daily news and corrected over 40 scripts.

Education

  1. PhD Journalism and Communication

    Tsinghua University

  2. MSc Communication Science

    University of Amsterdam

    GPA: 7.74/10.0

    • Courses included:
      • Big Data & Automated Content Analysis, Part I & II (8.0); Using R for Data Wrangling, Analysis and Visualization (9.0);
      • Structural Equation Modeling (7.7); Shaping Society: How Organisations and the Media Influence Public Issues (8.2);
      • Content Analysis (7.4); Survey Design (7.2); Experimentation in the Social Sciences (7.4)
    • Thesis:
      • Framing Disability in Paralympic News Coverage: A Cross-National Ternary Framing Analysis and the Impact of Time and Host Status (2012-2024); Supervisor: Dr. A. C. (Anne) Kroon; presented in Etmaal 2025

  3. BA Advertising

    Peking University

    GPA: 3.75/4.0

    • Courses included:
      • Introduction to New Media (95); Advertising Media Studies (93); Visual Communication (97); English News Reading (96)
    • Awards included:
      • Excellent Graduate of Peking University (2022, top 5%);
      • Merit Student of Peking University (2021, top 10%); The Third Prize of Peking University Scholarship (2021, top 5%);
      • Award for Scientific Research (top 10%); Award for Contribution in Student Organizations (top 10%); Scholarship by People’s Daily Online (1/95); Outstanding Contribution for the 2022 Beijing Winter Olympics and Paralympics of Peking University

  4. BE Economics

    Peking University
    • Courses included:
      • Econometrics; Probability and Statistics; Financial Accounting;
      • Intermediate Macroeconomics; Intermediate Microeconomics; Macroeconomy and Health; International Trade