郭雯雯
郭雯雯 Wenwen Guo

PhD Student

Tsinghua University

About Me

Wenwen Guo is a PhD student at the School of Journalism and Communication, Tsinghua University, supervised by Professor Qing’an Zhou. She strives to leverage data-driven, computer-mediated methods to mitigate social inequality on a global scale.

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Interests
  • Media Representation
  • Global Communication
  • Health Communication
  • Machine Learning
  • Structual Equation Modeling
Education

  • PhD Journalism and Communication

    Tsinghua University

  • MSc Communication Science

    University of Amsterdam

  • BA Advertising

    Peking University

  • BE Economics

    Peking University

Education

  1. PhD Journalism and Communication

    Tsinghua University

  2. MSc Communication Science

    University of Amsterdam

    GPA: 7.74/10.0

    • Courses included:
      • Big Data & Automated Content Analysis, Part I & II (8.0); Using R for Data Wrangling, Analysis and Visualization (9.0);
      • Structural Equation Modeling (7.7); Shaping Society: How Organisations and the Media Influence Public Issues (8.2);
      • Content Analysis (7.4); Survey Design (7.2); Experimentation in the Social Sciences (7.4)
    • Thesis:
      • Framing Disability in Paralympic News Coverage: A Cross-National Ternary Framing Analysis and the Impact of Time and Host Status (2012-2024); Supervisor: Dr. A. C. (Anne) Kroon; presented in Etmaal 2025

  3. BA Advertising

    Peking University

    GPA: 3.75/4.0

    • Courses included:
      • Introduction to New Media (95); Advertising Media Studies (93); Visual Communication (97); English News Reading (96)
    • Awards included:
      • Excellent Graduate of Peking University (2022, top 5%);
      • Merit Student of Peking University (2021, top 10%); The Third Prize of Peking University Scholarship (2021, top 5%);
      • Award for Scientific Research (top 10%); Award for Contribution in Student Organizations (top 10%); Scholarship by People’s Daily Online (1/95); Outstanding Contribution for the 2022 Beijing Winter Olympics and Paralympics of Peking University

  4. BE Economics

    Peking University
    • Courses included:
      • Econometrics; Probability and Statistics; Financial Accounting;
      • Intermediate Macroeconomics; Intermediate Microeconomics; Macroeconomy and Health; International Trade

Project

  1. Research Assistant | Restoring Trust in Journalism: A Cross-Country Investigation into the Impact of Journalistic Repair Strategies

    Amsterdam School of Communication Research / ASCoR Supervisor: Dr. M. (Mark) Boukes
    • Conducted literature review, pre-registration, experiment stimuli and scale designs to determine journalist strategies to restore trust.
    • Coordinated with fellow ASCoR members and scholars from over 32 countries to distribute the questionnaire and conduct the experiment.
    • The research proposal has been presented on ICA24 (Top Extended Abstract Award), Etmaal 2024, and ECREA24.
    • Key Methods: Experiment, Survey, R, SPSS

  2. Research Assistant | Mapping the Collective Wisdom of Online Rare Disease Communities: a Patient-Driven Algorithm

    Amsterdam School of Communication Research / ASCoR Supervisor: Dr. A.J. (Annemiek) Linn
    • Conducted systematic content analysis on rare disease communities social media data to develop an open-source algorithm.
    • Collaborated with a multidisciplinary research team to interpret findings and generate insights.
    • Key Methods: Content Analysis, Data Donation, Interview

  3. Research Assistant | Dissecting Digital Natives’ Political Preferences: Election Campaigns and YouTube Media Exposure

    Amsterdam School of Communication Research / ASCoR Supervisor: Dr. F. (Felicia) Loecherbach
    • Performed YouTube video analyses, including scraping metadata, automated text analysis and topic classification.
    • Results are presented in the ODISSEI conference and IC2S2.
    • Key Methods: Automated Content Analysis, Data Donation, NLP, Supervised Machine Learning, Survey, Python, SPSS

  4. Coding Assistant

    Digicomlab, ASCoR
    • Provided manual content analysis coding on political outgroup representations and evaluations for YouTube Comments.
    • Key Methods: Content Analysis, Web Scraping

  5. Coding Assistant

    Digicomlab, ASCoR
    • Coded on the topic of Feminism perceptions and actions on Chinese social media (Weibo Posts).
    • Key Methods: Content Analysis, Qualtrics

  6. Increasing Brand Trust in Cross-country Brands

    Peking University Supervisor: Dr. Yan Han
    • Conducted literature research on brand trust in fields of economy, psychology, sociology, and management.
    • Approached brand trust under Hess’s Ternary Brand Trust Theory and summarized factors and tactics to building brand trust.
    • Key Methods: Literature Review

Experience

  1. Product Manager, Corporate Development Group (CDG)

    Tencent
    • Developed and promoted a non-profit carbon neutralization platform TanLIVE to support the net zero emissions goal in 2040.
    • Attended meetings and summits to trade resources with global and national sustainability departments, including UNESCO, the Hunan Provincial Department of Ecology and Environment, and China Petroleum and Chemical Industry Federation.

  2. Advertising, Overseas Business Department

    iQIYI
    • Conducted influencer marketing to drive user generation and content promotion.
    • Reviewed over 1,000 advertising videos in more than 8 languages, ensuring compliance with regional policies and ad effectiveness.

  3. Integrated Marketing Communications, JD Home Appliances

    JD
    • Plotted the “Super 5”, “double 11” sales event, picked out actors for the Television Commercial and utilized the final shooting clip.
    • Delivered marketing research through mass data platforms and social media platforms to nail down its final brand spokesperson, which helped JD win 4 times its usual engagement and double its followers on Weibo.

  4. Content Operation, WeChat

    Tencent
    • Edited more than 150 short videos independently (mainly entertainment and sports videos), with highlight video exceeding 20k likes.
    • Hosted creative video planning and audited approximately 1,000 videos in terms of scene composition and lens language.

  5. PSA Advertising, Ocean Engine

    Bytedance
    • Edited more than 100 advertisements for an environmental conservation organization, with the cost minimizing to $0.1 per new user.
    • Distributed over 200 advertising plans through the Ocean Engine platform and optimized them according to CPC and CPM performance.

  6. "Stand to the End" entertainment show & news center

    Jiangsu Broadcasting Corporation
    • Studied the language norms and taboos in radio and television, and independently formed 100 formal game questions.
    • Interviewed nearly 50 applicants with the director to select the final candidate.
    • Edited more than 100 daily news and corrected over 40 scripts.